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To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. rydertoys.com Such as Yell or Denmark Phone Number List Local. A full citation should include your company's name, address, and phone number. Local citations don't always contain a link to your site, although they will be more valuable. What are they doing? Citations help you rank Google Local Denmark Phone Number List listings (formerly Google+ Local Maps) by providing Google with a reliable source of information about your business